The problem is that the industry need not think they can only reflect the culture; they need to acknowledge that, should they so choose, they could fundamentally alter it. We are a visual society who thrives on repetition: tell us something enough and we’ll believe it. Sell us something enough, and we’ll buy it. Everyone knows this, including the industry itself. So why, when it comes to issues of race, does cinema suddenly backtrack and see film not as something with the power to progress, but something that is merely “giving the people what they want.” Isn’t “telling the people what they want” the true barometer of corporate success?